4 Basic Elements of a Positioning Statement

All marketing strategies and tactics need a well-constructed positioning statement to help maintain focus. The positioning statement is for internal use and should not show up in marketing copy. Every brand decision should be judged by how well it supports the positioning statement. These decisions include: brand name, the product or service itself, packaging, advertising, promotions, etc. It’s one of the primary tools for agencies to manage clients and clients to manage agencies.


What if we rename SWOT to TOWS?

SWOT is arguably the most useful (and certainly the most misunderstood) framework for conducting strategic analysis. The reason has to do with how the tool was developed and, critically, how it was named. SWOT—an acronym for strengths, weaknesses, opportunities, and threats—was originally developed by a team at the Stanford Research Institute (SRI) in the late 1960s.1 The group came up with the idea of simultaneously analyzing internal capabilities (strengths and weaknesses) and developments in the external environment (threats and opportunities) to identify strategic priorities and develop plans to address them.


The Great Scandal of Christendom Today – Nominal Christianity

Jesus never concealed the fact that his religion included a demand as well as an offer. Indeed, the demand was as total as the offer was free. If he offered men his salvation, he also demanded their submission. He gave no encouragement whatever to thoughtless applicants for discipleship. He brought no pressure to bear on any inquirer. He sent irresponsible enthusiasts away empty.

Leadership by Little Jack Horner

Mother Goose Rhymes Teach Humility

I have been reading Joe Stowell’s book Redefining Leadership and was struck by the interpretation he made regarding the well known Mother Goose nursery rhyme, Little Jack Honer. It has leadership implications along with our need to be humble. May I not be like Jack Horner.


Why Students Need to Sit Up and Pay Attention

“Tracking” is a term introduced in this article that connect physical and emotional behavior. This accentuates the point that what we focus on changes. It would be great for the school system to grab this concept and roll with it. It would also be good for parents to do the same.


10 Secret Communication Skills of the Best Leaders – #QuantumLeaders

Poor communication trickles down through organizations and costs large companies a whopping $9.3 billion, or $26,000 per employee. Meanwhile, organizations across the country spend billions of dollars a year on leadership training, with results that are often short-lived. Research conducted by Hogan and colleagues even suggests that half of all leaders are “derailed,” costing their companies upward of $1 million each.


24 Most Successful Leaders – Commencement Speeches

Graduates today are entering a workplace more competitive and threatening than ever. As they graduate, after years of significant investment, Students face more questions than answers.

Where to turn? LinkedIn asked top professionals, from Fortune 500 CEOs to media icons what the graduates needs to succeed. They explain everything from how to create your own company to how to overcome what seems like constant rejection from employers, because they’ve all done it before, and succeeded wildly.

Anger Management

How to Never Get Angry: 3 New Secrets From Neuroscience

They’re one inch from your face, boiling with rage, screaming and yelling at you. And all you want to do is scream and yell back. But you know that’s not going to be good for anyone… I’ve talked before about how to deal with others who are angry and irrational, but how can you control those emotions in yourself? Looking at the neuroscience, there’s a right way and a wrong way to do it.

Data Driven Marketing

Untangle The Data Hairball of Data-Driven Marketing

What is the data hairball? I use “hairball” as a metaphor to describe the complicated jumble of interactions, applications, data and processes that accumulate haphazardly when companies are unprepared to handle information from a wide range of sources. It’s different than the “data deluge” or

tweets and retweets

The difference between a Twitter: Reply, Retweet, and Direct Message

Twitter is like a river of confetti. Tweets are the confetti which are individual messages floating down the river. If your audience is standing on the bank of the river and paying attention then they will see your message or Tweet. But Twitter has created some tools to allow users to communicate with each other in a more direct manner; Replies, Retweets and Direct Messages.

blog interview

5 Simple Tips for the Perfect Blog Interview

Interviewing others for blog posts is a fantastic way to leverage current business relationships, start new relationships and drive new traffic to your blog, but the best part is you get to exchange ideas with absolutely brilliant people. It also gives the blog a more conversational flavor and helps broaden the scope of the content.


Multipliers: How the Best Leaders Make Everyone Smarter

The mind of the Multiplier works like this: If I can find someone’s genius, I can put them to work. The idea is simple. Multipliers understand that people love to contribute their genius. If they put in the effort to figure out someone’s genius, they have opened a pathway for that person to contribute.


8 Things You Should Not Do Every Day

If you get decent value from making to-do lists, you’ll get huge returns–in productivity, in improved relationships, and in your personal well-being–from adding these items to your not to-do list: Every day, make the commitment not to: 1. Check my phone while I’m talking to someone. You’ve

losing temper big

Six Reasons Leaders Lose Credibility

Your credibility is based on your words and actions. If these two areas of communication are incongruent, your credibility will suffer. So if you are a team member and tell your teammates you will help out but never do, your credibility will diminish as a result.

Ask Questions

How to Ask Questions that Matter

Here’s a wonderful resource to help craft and ask questions that matter. The following bullets are excerpts from the book. Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work by by Marilee G. Adams, Marshall Goldsmith

Illustration depicting a green roadsign with a success concept. Blue sky background.

9 Things Successful People Do Differently

by Heidi Grant Halvorson, Ph.D. Why have you been so successful in reaching some of your goals, but not others? If you aren’t sure, you are far from alone in your confusion. It turns out that even very brilliant, highly accomplished people are pretty lousy when it


4 Good Work Habits That Can Totally Backfire For Managers

Becoming a true leader requires an incredible amount of self-awareness involves knowing when to eliminate behaviors that are no longer working, even if they worked in the past. In his book “Tipping Sacred Cows ,” Jake Breeden warns that traditional managerial values, such as fairness, collaboration and balance, can sometimes be the “downfall of an otherwise promising career.”


5 Ways Authors Can Use Pinterest as a Marketing Tool

We’ve been talking about Pinterest as a marketing tool for authors (here and here ) and today I want to get your creative juices flowing by telling you about some innovative approaches to Pinterest marketing. There are many more, so please share your ideas in the comments and we can turn this post into a great Pinterest resource for writers. Here are my favorite ideas:


4 Tips to Keep Your Email List Squeaky Clean

by Pamela Vaughan This is a guest post written by Heather Bonura. Heather is the director of brand strategy for Lititz, PA-based email marketing firm, Listrak. We all know that email marketing is continually evolving. Subscribers are savvier, and therefore, we need to get more

sharper minds

Successful leaders often seem to have sharper minds than the rest of us—isn’t that how they got to the top in the first place?

Successful leaders often seem to have sharper minds than the rest of us—isn’t that how they got to the top in the first place? While we often assume that people become powerful because of their superior thinking skills, research shows that the relationship flows in the other direction as well: power changes the way a person thinks, making them better at focusing on relevant information, integrating disparate pieces of knowledge, and identifying hidden patterns than people who are powerless.