All posts by Steve

4 Basic Elements of a Positioning Statement

All marketing strategies and tactics need a well-constructed positioning statement to help maintain focus. The positioning statement is for internal use and should not show up in marketing copy. Every brand decision should be judged by how well it supports the positioning statement. These decisions include: brand name, the product or service itself, packaging, advertising, promotions, etc. It’s one of the primary tools for agencies to manage clients and clients to manage agencies.

The Great Scandal of Christendom Today – Nominal Christianity

Jesus never concealed the fact that his religion included a demand as well as an offer. Indeed, the demand was as total as the offer was free. If he offered men his salvation, he also demanded their submission. He gave no encouragement whatever to thoughtless applicants for discipleship. He brought no pressure to bear on any inquirer. He sent irresponsible enthusiasts away empty.

Mother Goose Rhymes Teach Humility

I have been reading Joe Stowell’s book Redefining Leadership and was struck by the interpretation he made regarding the well known Mother Goose nursery rhyme, Little Jack Honer. It has leadership implications along with our need to be humble. May I not be like Jack Horner.

24 Most Successful Leaders – Commencement Speeches

Graduates today are entering a workplace more competitive and threatening than ever. As they graduate, after years of significant investment, Students face more questions than answers.

Where to turn? LinkedIn asked top professionals, from Fortune 500 CEOs to media icons what the graduates needs to succeed. They explain everything from how to create your own company to how to overcome what seems like constant rejection from employers, because they’ve all done it before, and succeeded wildly.

The difference between a Twitter: Reply, Retweet, and Direct Message

Twitter is like a river of confetti. Tweets are the confetti which are individual messages floating down the river. If your audience is standing on the bank of the river and paying attention then they will see your message or Tweet. But Twitter has created some tools to allow users to communicate with each other in a more direct manner; Replies, Retweets and Direct Messages.

Multipliers: How the Best Leaders Make Everyone Smarter

The mind of the Multiplier works like this: If I can find someone’s genius, I can put them to work. The idea is simple. Multipliers understand that people love to contribute their genius. If they put in the effort to figure out someone’s genius, they have opened a pathway for that person to contribute.

8 Things You Should Not Do Every Day

If you get decent value from making to-do lists, you’ll get huge returns–in productivity, in improved relationships, and in your personal well-being–from adding these items to your not to-do list: Every day, make the commitment not to: 1. Check my phone while I’m talking to someone. You’ve

How to Ask Questions that Matter

Here’s a wonderful resource to help craft and ask questions that matter. The following bullets are excerpts from the book. Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work by by Marilee G. Adams, Marshall Goldsmith

9 Things Successful People Do Differently

by Heidi Grant Halvorson, Ph.D. Why have you been so successful in reaching some of your goals, but not others? If you aren’t sure, you are far from alone in your confusion. It turns out that even very brilliant, highly accomplished people are pretty lousy when it

4 Good Work Habits That Can Totally Backfire For Managers

Becoming a true leader requires an incredible amount of self-awareness involves knowing when to eliminate behaviors that are no longer working, even if they worked in the past. In his book “Tipping Sacred Cows ,” Jake Breeden warns that traditional managerial values, such as fairness, collaboration and balance, can sometimes be the “downfall of an otherwise promising career.”

4 Tips to Keep Your Email List Squeaky Clean

by Pamela Vaughan This is a guest post written by Heather Bonura. Heather is the director of brand strategy for Lititz, PA-based email marketing firm, Listrak. We all know that email marketing is continually evolving. Subscribers are savvier, and therefore, we need to get more

Successful leaders often seem to have sharper minds than the rest of us—isn’t that how they got to the top in the first place?

Successful leaders often seem to have sharper minds than the rest of us—isn’t that how they got to the top in the first place? While we often assume that people become powerful because of their superior thinking skills, research shows that the relationship flows in the other direction as well: power changes the way a person thinks, making them better at focusing on relevant information, integrating disparate pieces of knowledge, and identifying hidden patterns than people who are powerless.