Building a durable brand online requires both frequency and consistency and a customized LinkedIn URL is one of the building blocks.
All marketing strategies and tactics need a well-constructed positioning statement to help maintain focus. The positioning statement is for internal use and should not show up in marketing copy. Every brand decision should be judged by how well it supports the positioning statement. These decisions include: brand name, the product or service itself, packaging, advertising, promotions, etc. It’s one of the primary tools for agencies to manage clients and clients to manage agencies.
SWOT is arguably the most useful (and certainly the most misunderstood) framework for conducting strategic analysis. The reason has to do with how the tool was developed and, critically, how it was named. SWOT—an acronym for strengths, weaknesses, opportunities, and threats—was originally developed by a team at the Stanford Research Institute (SRI) in the late 1960s.1 The group came up with the idea of simultaneously analyzing internal capabilities (strengths and weaknesses) and developments in the external environment (threats and opportunities) to identify strategic priorities and develop plans to address them.
Terms like “Gen X” and “Gen Y,” baby boomer, and millennial get thrown around all of the time, as if we know exactly what they mean. But try asking someone in their early 30s what category they fall into. Few have a ready answer.
Interviewing others for blog posts is a fantastic way to leverage current business relationships, start new relationships and drive new traffic to your blog, but the best part is you get to exchange ideas with absolutely brilliant people. It also gives the blog a more conversational flavor and helps broaden the scope of the content.
We’ve been talking about Pinterest as a marketing tool for authors (here and here ) and today I want to get your creative juices flowing by telling you about some innovative approaches to Pinterest marketing. There are many more, so please share your ideas in the comments and we can turn this post into a great Pinterest resource for writers. Here are my favorite ideas:
by Pamela Vaughan This is a guest post written by Heather Bonura. Heather is the director of brand strategy for Lititz, PA-based email marketing firm, Listrak. We all know that email marketing is continually evolving. Subscribers are savvier, and therefore, we need to get more