Category: marketing
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What if we rename SWOT to TOWS?
SWOT analysis is widely regarded as a valuable tool for conducting strategic assessments, but it often suffers from misconceptions. The confusion stems from its historical development and nomenclature. SWOT, an acronym for strengths, weaknesses, opportunities, and threats, was initially devised by a team at Stanford Research Institute (SRI) in the late 1960s. The concept revolves…
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Where are the car we were promised?
The strategy was to create a brand spot that would showcase the complete line-up of Infiniti vehicles and position the company as innovators in the marketplace. The idea of “Where are the cars we were promised?” came out of the work Tor Myhren and Moe Verbrugge created at TBWA/Chiat-Day. After the concepts were all approved…
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The Art of Letting Go
How to Practice Not Taking Things Personally — Do you ever find yourself taking things too personally and holding grudges against others? When someone says or does something that feels directed at you, it can be easy to get caught up in negative emotions and hold onto feelings of hurt and resentment for a long…
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Long Time Dreaming
Strategy Long Time Dreaming bySteve Posted on March 7, 2021March 7, 2021 1 minute read 9 views The launch of the G35 Coupe featured its incredibly smooth and contemporary styling. The campaign included the TV spot “Long Time Dreaming” and the print which was a simple spread layout with words on the left and the…
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Globally Minded and Locally Sensitive
Strategy Globally Minded and Locally Sensitive bySteve Posted on March 8, 2008March 8, 2021 2 minute read 9 views Integrate them all together Calumet Photographic’s strategy was to integrate the international retailers under one brand image, one website infrastructure, and one e-commerce engine. The challenge was we were dealing with three currencies (Euros, Pounds, USD)…
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How Does the Facebook Pixel Improve Your Ad Targeting
Marketing How Does the Facebook Pixel Improve Your Ad Targeting bySteve Posted on January 14, 2019May 19, 2021 1 minute read 2.3K views The goal of the Facebook pixel is to help you get to know more about the people engaging with your content. You can use this valuable information to create products and content…
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Finding Inspiration in Unexpected Places
Character Spiritual Living Finding Inspiration in Unexpected Places bySteve Posted on January 6, 2023January 6, 2023 2 minute read 76 views It was Christmas break, and our family was all gathered together at home. We were looking for a fun movie to watch. Someone suggested “The Princess Bride,” and we all agreed that it sounded…
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Focus on Student Success (FOSS) — Execute – Steve Sammons Blog
Hispanic Marketing Focus on Student Success (FOSS) bySteve Posted on October 29, 2017May 1, 2018 2 minute read 581 views FOSS was created to provide students with support in their crucial first year of college, setting the expectation for academic success, transfer, and graduation to pass gatekeeper courses at LCC. The program includes a Summer…